Marketing a success for Matte’s first Netflix stand-up show.
A brand new show
Martin Matte is one of the most acclaimed and respected artist in Quebec. We were contracted the digital sale efforts for Matte's newest stand-up comedy show "EH LALA…!". The show was very well received and resulted in sold out dates through out Quebec and an hilarious special on Netflix.
Converting our audience
To support the many marketing activities of Martin Matte's team, we established strategies for the digital push :
Creating and promoting Facebook events for each shows and retargeting users who engaged with Martin Matte's page, an ad for the show or an online event.
Towards a sold out tour
By testing audience segments with the Facebook ad tools, we are able to define the most engaged niches with the Martin Matte stand-up content in order to promote more efficiently.
With programatical retargeting in place, the campaign generated 800 000 impressions with an average cost per click of $0.08.