Tru Luv

A campaign to seduce lovers and fans of Occupation Double

Expertise

Community Management

Influencer Campaign

Platforms

Facebook

Instagram

Delivrables

Strategy

Campaign

Video

Content

Love is in the air

For the launch of the Tru Luv products, the Geloso Group contracted our team to design a digital marketing campaign. Having strong brand values around love that their audience relate to and engage with, it was a versatile theme to build around for an influencer campaign. 

Brand ambassadors

We chose contestants of the popular reality show Occupation Double as we belived the program, Alanis and LP all had natural affinities with the campaign.

Capturing the Tru Luv values

The campaign consisted of producing a vox pop inspired video through in Montreal to be promoted in different formats through Tru Luv's social media platforms.

 

The campaign generated 900 000 impressions, an engagement rate of 16% and more than 600 shares on Facebook.

ADVERTISING

IS A

CLIENT

HAPPY

THE BEST

 
COME AND 
MEET US

7642 rue Lajeunesse

H2V 4H8

Montreal, QC

​​

Tel: 514.702.6191

contact@marketingA1.com

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