A campaign to seduce lovers and fans of Occupation Double
Love is in the air
For the launch of the Tru Luv products, the Geloso Group contracted our team to design a digital marketing campaign. Having strong brand values around love that their audience relate to and engage with, it was a versatile theme to build around for an influencer campaign.
We chose contestants of the popular reality show Occupation Double as we belived the program, Alanis and LP all had natural affinities with the campaign.
Capturing the Tru Luv values
The campaign consisted of producing a vox pop inspired video through in Montreal to be promoted in different formats through Tru Luv's social media platforms.
The campaign generated 900 000 impressions, an engagement rate of 16% and more than 600 shares on Facebook.